If you need a web site, most web design companies can develop one for you fairly cheap. If you need an even lower cost solution, you can do one yourself using free html editors. However, not all web sites will generate new business and growth opportunities for you. An effective web site is lot more than some html code. It must represent your business, your work ethics and your brand to online visitors. It should also be able to provide information that your customers need to make a purchasing decision.

Does your current web site do all that? If you can't say "yes" instantly, chances are that your web site is no where near where it needs to be. An effective web site doesn't have to have eye catching graphics or stunning flash introduction. All it needs to do is to provide a positive user experience and deliver your message.