Google AdWords
Most businesses that use internet marketing go with the popular services “Pay Per Click”, or “Google Adwords.” These are paid advertisements that appear to the right of the search engine results. Each time a prospect clicks on the ad, they are taken to your website, and Google gets money for sending you the lead. This is why it’s extremely important if you use this service to know the average amount of money you are making from each click compared to the amount of money you are spending for each lead. If certain keywords aren’t sending you traffic, dump them and add new keywords. When you find a combination that provides a good profit margin for you, stick with it.
Many business owners are paying $1 or more per ad on “basic” keywords that aren’t making them any money. It is far more effective to get more bang for your buck by buying longtail keywords where the competition is low, and you might pay as little as five cents a click. For instance, if you own a car dealership in Atlanta, you could get high visibility in Seattle by overpaying for keywords, but it’s not going to do as much good as using keywords specific to Atlanta, because that is where your customers are.
Google has tools that allow you to analyze different ads that you are running, and this process is called “split testing.” You will be able to make a side by side comparison with different ads that you run, and then decide whether or not that ad is effective. In other words, keep what works and throw out the rest.
Having a website that is relevant to the keywords you are bidding on will raise your “quality score”. The higher your quality score is, the less amount of money you will pay per click. Google is rewarding you for having a high quality score, because it maintains their credibility.
If you are interested in this information, and you just don’t know where to start, give Blue Ribbon Leads a call. There is no doubt that we can help you with your website no matter what type of business you are in. There is no “one size fits all” in internet marketing, and together we will come up with a plan that works for you and your business.
All suggestions that we make will be tailored towards you and the goals you hope to accomplish. There is no other agenda than helping you with your wants and needs. Prices are based on the amount of work that needs to be done in order to accomplish your goals.
Another resource Blue Ribbon Leads bring to the table is a team of highly experienced internet marketers that will help us decide what is right for you and your website. Being able to tap into this fountain of knowledge is something that can only help you get your site where it needs to be. Let us take care of your website, and you will be able to concentrate on the other areas of your business.
Yahoo Search Marketing(YSM)
Yahoo Search Marketing is Yahoo's version of Search Engine marketing. With Yahoo Search Marketing, your web site will gain visibility on Yahoo's online ad network including:
- Yahoo! sites, including Y! News, Sports and more, which reach 75% of the U.S. online population.
- Yahoo! partners' sites, including eBay, WebMD and hundreds of online newspapers.
- Right Media Exchange, featuring over 40 networks and thousands of publisher sites.
With Yahoo Search Marketing you reach 47 million people who use Yahoo everyday and 2.4 billion searches conducted on Yahoo and it's search partners. While Yahoo Search Marketing lags behind AdWords in internet reach, it is still a viable and effective medium to advertise online. YSM works very similar to Google AdWords. Here is a simple visual representation of how YSM works.
